Discovery consists of seeing what everybody has seen and thinking what nobody has thought.


Good design is thorough, down to the last detail.


d'innovative products, properties, and brands.


Sometimes, we like to tinker with things.



"Discovery consists of seeing what everybody has seen and thinking what nobody has thought." -- Albert Szent-Gyorgyi

The essence of innovation is to see what no one else sees. Innovation almost demands a pushing of accepted boundaries and the so-called thinking outside the "box." A key component in innovation is execution. In my philosophy, the quote above could be modified to say:

"Innovation consists of seeing what everybody has seen, thinking what few have thought, and doing what no one has done."

At d'innovative, we are innovation. It's our bread and butter, it's what we do ... it's what we are.


d'innovative is a vehicle -- a vehicle to explore new ideas, new products, new services. Some work out well, some not so well. Some die on the vine and some grow into new entities.

It's about creating. It's about innovating. The journey needs to be as fun and rewarding as the destination.


Daniels Innovative Design, LLC. (trade name d'innovative, a Delaware registered company) is a product and services, innovation and design company.

We imagine and develop new products for manufacture or licensing to select manufacturers. We build new services for launch into full companies or for sale to other parties. We create new brands for our innovations. We work with others to bring their concepts to fruition. We also provide consulting services.

d'innovative was built to be creative, to be innovative, and to be fun.